Nottingham – good news & The Friendliest City in the World – probably.

I have just read the Nottingham Economic Report published by Nottingham City Council and it makes positive reading. The headlines are:

Over £1 billion of Government investment in Nottingham
GVA (Gross Value Added) of £11.6 billion for Greater Nottingham
A higher than average number of jobs are in Knowledge Intensive Industries
Higher than average skills
One of the country’s Top 20 locations for A-level results
A competitively priced business location
Over three quarters of a million people in the Travel-to-Work Area
A retail spend of £1.7 billion
A highly accessible area with excellent communications.
Nottingham has surpassed all its targets for improving public transport in the last two years.

I was asked a couple of months ago to speak on Radio Nottingham about ‘green shoots’ – and at the time I thought the call on the market generally was a bit premature (I still do!). But what I did say was that there are some really compelling reasons to come to Nottingham – as evidenced by the list above. But specifically that our costs of locating you business here are considerably lower than major UK competing Cities. Comparable costs (all inclusive) are Birmingham £47.50, Leeds £43.50 & Bristol £39.50. Nottingham is at £30 per square foot.

This price differential does not mean a difference in quality. In fact the report also highlights some fantastic buildings in Nottingham – No.1 Nottingham Science Park has won numerous awards and is managed by my firm. It is as good as any product in these competing cities. We have great buildings here.

But my other point goes beyond the facts and figures. I think Nottingham has nice people – I suggested this on the Radio. We are welcoming and friendly. And perhaps that is something we should promote more of. New York did it after the catastrophe of 9/11 – they suddenly realised that their visitors were not an irritant, but ‘friends’ and so adjusted their attitude. We are a friendly lot in Nottingham (where else would someone say ‘ay-up-me-duck’?)- but we could do even better. My mate John Lyle and I did think that we should start a ‘helpful’ campaign in the town – so when you are asked for help – you go out of your way to help people and talk to them. Our reputation will grow even more. It might not help the statistics in the short term, but how about us being voted The Most Friendly City in the World ?

One of the ideas seen in the USA on our tour was how volunteers helped run places (The Getty Museum in LA has 600!). We should think about this too – people who know and love the city – and can point you in the right direction or just give you information. But whilst that idea runs in the background we can all do our bit by being friendly to others – starting tomorrow!

Nottingham – The Friendliest City in the World. Probably.