I blogged before about the findings of our trip to the USA when I attempted to distill what made a world class attraction into 17 words. I chose the theme on the back of a Daniel Libeskind talk. This was always going to be a challenge – and my colleague Nick Hammond has been speaking to many of the stakeholders on the Sheriff’s Commission.
The High Line New York - a world class attraction
I was delighted last week when he told me we had some more words to add to the list! And these are:
Memorable
Engaging
Friendly
Theatrical
Stimulating
I agree with the inclusion of all of these words – they should help inform the Commission and the shape of a new attraction. We are trying to keep the message simple for the specification of the new attraction – whatever it might be!
With the news last week that Nottingham had won the right to hold some of the qualifying matches for the World Cup 2018 (assuming England win their bid!) this gives us some real focus. It was always assumed that the attraction would take a number of years – but 2018 is within sight and is probably realistic.
In the meantime though, there are some things we would like to try and achieve – these might include a Medieval Market, a Mayflower project, A Robin Hood Trail (we are aware that one already exists) and possibly a Volunteer bureau. We also need to capitalise on the new Ridley Scott directed Robin Hood film – due for a release in May 2010. This will certainly reinvigorate the story of Robin Hood…
I look forward to the Commission Advisory Panel meetings in 2010!
January 13th, 2010 at 10:52
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February 9th, 2010 at 08:33
[...] when I was in the USA with the Sheriff of Nottingham last September. You might have seen previous blogs about the trip. The summary is [...]
July 5th, 2010 at 08:41
[...] observer of world class attractions this was a golden opportunity! The work I have done with the Sheriff’s Commission has taken me to the USA and to other parts of the UK. I think I have developed a sense of what works and what doesn’t [...]
July 12th, 2010 at 09:36
[...] important part of this strategy. 3. The work done in the USA and elsewhere (looking at what makes a World Class Attraction) has been well received and sets the benchmark for the aspirations of the City. This is not [...]