Years ago we played a game with friends based on Room 101 and blogging the other day reminded me of my pet hates … important (scientific sounding) ingredients.
It’s not that I don’t believe that these things exist, it’s just that they don’t add anything – other than as a marketing tool to make you think they will dramatically change your life with some sort of mystical (but scientific) element.
Bifidius ActiRegularis is quite a good one. Its in your Danone – but do you know what it looks like? Have you ever tasted it (I bet it tasted horrid).
Yakult has some worse sounding stuff – Lactobacillus casei Shirota. Not for me thanks! I think that might make me ill.
And then there’s some vitashield technology on Pantene Pro-V. I’m sure that this makes all the difference? Is Pro-V better than Amateur-IV?
Sometimes you feel like you are listening to a British Medical Journal radio show – as “clinically proven”, “dermo-clinical trials”, “in vitro testing” all make an appearance on TV adverts! But what does it mean? Have they really found a cure for ageing?
I particular like the sound of retinyl –in Olay products as it seems to be the equivalent of a time machine – by applying a bucket-load (worth every penny) it will take you back to your youth…
This pseudoscientific language just makes me very cynical and I wonder how many people feel the same? I feel conned – even if they do have some basis.
I think I’ll stick to my carbolic soap and tar shampoo… And eating Alpen for breakfast!










