MIPIM 2010 seems a long way behind us now – and the sun seems to have arrived in the UK now. The sun of Cannes does help the wheels of the annual show go around easily!

Team Nottingham 2010 at MIPIM

So this week the sponsors and City Council all got together for a post-mortem. It was an interesting meeting with really positive feedback. I have said before that it is naive to think that you get ‘contracts signed’ whilst there. But you do meet many people who are like minded. My analogy was that if you knew which 5% of marketing actually worked – you wouldn’t bother with the other 95% MIPIM places a high proportion of the five-percenters in one place.

Although sometimes the City are questioned about why they go (against the backdrop of cost cutting) it transpires that the private sector covered a significant amount of the cost. It paid for the yacht!

It was pointed out that the public sector effectively facilitate the show. whilst the City benefit from the long term investment – in the short term it is the consultants and developers who profit. But we can’t do without each other. In that sense it is a true partnership.

The general consensus is that this is still a critical event on the calendar. Someone remarked that if you stood in Nottingham Market Square for 20 years you were unlikely to meet the number of influencers you meet at MIPIM in 4 days!

It looks like MIPIM 2011 will happen – but the position of private and public sector is still to be determined.