Todays front page at apple.com has changed!

Oh the excitement!

Apparently we are being treated to to some world changing news – but we have to wait. Rumours have suggested that Apple will stream music much like Spotify and they will introduce a 90 second preview (three times the length of the current preview).

How much more domination of the music industry can Apple grasp? They have just about single handedly made the CD defunct – and with it the record store.

But what really interests me is the hype that this sort of ‘announcement’ can generate!

They (Apple) truly are the masters of marketing…

Update

The Beatles? As Geldof said “Is that it?“