Yesterday Easyjet announced that they would drop the £8 booking fee with a new ‘clearer’ £9 administration fee.

Let me help you lighten your wallet sir....

The Government are trying to stop these companies adding on all sorts of additional charges when we book on-line. I remember going to play golf in Spain a few years ago and booking with NastyJet. The flights, from memory were £14.99 and 1p for out and back. Great value – and when I checked out my card had been hit for around £180. This was due to the taxes, extra bag for my golf sticks, a check-in fee (because I had a golf bag), credit card fee, booking fee ad nauseum.

In my Industry we would be accused of misrepresentation if we advertised something for £15, but when it came down to it we wanted over ten-times that amount.

But back to EasyJet. They have cleared things up. It is much clearer now, you don’t pay a booking fee of £8, you pay a much more attractive administration fee of £9. And they will still charge you for using a credit card.

I think it disingenuous when these airlines suggest that they are trying to make things clear to their customers. You simply cannot get on a plane flight for 1p. Even if you pay cash, walk on with just a pocketful of luggage, don’t use the toilets or require a glass of water – you pay more than they suggest.

But I do admire Easyjet for selling us the better service for more money. I certainly prefer to pay an administration fee as opposed to a booking fee. You get much better value in my experience and you feel so much more, er, fulfilled.