I’m a fan of New York – it’s probably my favourite city on the planet. It does tourism on a world class scale. I hate the touristy bits – but they provide the initial draw.
It seems that the UK has a new pretender. Steam(ing) Research announced yesterday that the new New York is “a top destination for events, shopping, history and culture and a great place to stay for the nationally significant attractions”. Read the words again and then close your eyes to imagine where they are talking about.
I kid you not. My friends at Marketing Derby have clearly been working overtime to get this finest of accolades.
My fellow Director in Derby, Gary Woodward, solemly told me yesterday, “F*** flying off to Spain for your holidays. Come to Derby- a top destination!If you’re looking for somewhere next year for your cultural break I would certainly help you out. After all NY is now old hat in comparison to DERBY.” He went on to say, “I reckon next year we’ll be a world top 5 destination”
I know that Derby don’t have a Castle – nor any other tourism based things. They do have a River though. And a shopping centre. And I was told at lunchtime by the CEO of the City that they had a Council House.
You might have though it was 13th December yesterday but by some quirk of time it was (for a few hours) 1st April..
In the meantime I’ve booked my flight.