There’s a new word – “freeroamer”. It’s used to describe a laptop or iPad user who doesn’t have the restrictions of an office (with its incumbent commitment and rent!). Instead he or she runs a business from one of the plethora of coffee shops which now have free wi-fi.
Most people who know me realise my day starts in Costa Coffee (it used to be Starbucks but they don’t have wi-fi at my local store). I can get an essential caffeine boost, breakfast, warmth and a connection into the world through wi-fi. I have noticed an increase in numbers of people logged in this way. They aren’t necessarily chatting on their phones though – it seems to be email…
Then if I call later I can do a meeting – get good coffee again and if we need it – plans or documents on my iPad. The coffee shop is a great meeting place. We don’t even have to wash up!
It’s become a new way of working. There are some statistics which suggest 1.3 million people now work this way. Of course it offers the ultimate in flexibility. And perfect conditions!
And there’s a new class of worker too – the Bleisure Brigade – those blurring business with leisure. People who work flexible hours (not like the Cvil Servants in my blog yesterday) but also in flexible places. They can move from coffee shop to coffee shop. The key element is the wi-fi connection. It has become critical now – and the coffee houses have finally grasped it. Free wi-fi and Costa-Lot coffee!










