Hot on the heels of yesterdays blog about the uber cool Dr Dre headphones it seems that another cool brand has hit the headlines.
A&F is a pretty cool shop. It’s dark and mind numbingly noisy. And it’s CEO Mike Jeffreys has a certain demographic in mind.
He said, “…we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.”
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,’ he explained. “We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong in our clothes, and they can’t belong. Are we exclusionary? Absolutely.”
Well he certainly knows how to win friends with that policy. Is it just me or does Mr Jeffreys (pictured) need to work in the stock room?