MIPIM 2014 finished last week and I think it was one of the best shows yet. Nottingham City Council stepped back up the plate after three years of private sector sponsorship. We still sponsored the event; but the City put money in too.
If you follow the blog you will know that we elected for a theme about ‘talented Nottingham’ which has a number of levels. Firstly the amount of raw talent in the city and the growing Creative Quarter. But secondly that when people come to city to invest (possibly by opening an office) they look at the physical assets and the pool of talent in the workforce.
We wanted something to convey the talent – which set us apart from the crowd. We had three things – a 3D App, a CD of Notts music and a film. The film is below.
I think the film is brilliant – I wasn’t sure if the City would buy into it – but they did.
What do you think?