I was asked last month to write an article for the RICS Magazine ‘Modus’. This is the professional monthly update on all that’s happening in the world of property. The ‘naming bad boys bit’ is the best.

My point in the article was that social media is important in the world we live in. Twitter, blogs, Instagram and the like have a huge part to play in today’s business world. But some people disagree.

I view social media as an essential part of the marketing we do as a firm and I do personally. Google are clever enough to work out that it is content and refreshed content that attract people. If you ‘vanity’ google yourself it will give a clue as to how good your own profile is. If you have an unusual name it’s a bit easier – especially if you have a Facebook or LinkedIn account. But more common names are more difficult. My google rank for my name has been number one for the last four years or so.

I have struggled to find time sometimes for this blog – but it still gets lots of comment and gives me opportunities for further exposure and profile – both with local radio and TV and the national press.

The point about marketing is that you never really know what works and what doesn’t. If you did know you could save a lot of effort on the things that didn’t work. But generally we don’t – so we have to keep pushing and keep our profile ‘out there’.

The only issue with my article – the RICS though I looked better in oils and not in photo style – I’m not so sure!