An interesting marketing approach?

I mentioned my ‘watch search’ last week. And I am always on the lookout for a new camera – I still have ‘a few’. But I don’t own the Rolls Royce of cameras – a Leica.

They have a new advert. It’s long. I don’t suggest you watch it all – unless you really have nothing better to do!

In effect a technician spends 45 minutes polish in the new Leica T.

As someone suggested I wonder if Dulux might be following suite soon with a the ‘watching paint dry’ version?

I can’t work out if I think this is clever or not!