MIPIM UK – will it work?

If you drop by here regularly you’ll know that I am frequent visitor to MIPIM – the annual property show in the South of France in March each year. This year was my 10th visit. Although a subject of ridicule; this is a tough show. It is four days of meetings, from noon until the early hours. It’s a brutal networking show.

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In October the organisers are bringing the show to London – for three days. MIPIM UK will be on a smaller scale but nonetheless important. It will be held at Olympia (a pretty miserable substitute for the Croisette in Cannes?). A number of cities are going – including Nottingham.

It is suggested that there will be 100 stands and 3,000 delegates (compare that to 25,000 people in Cannes!).

The real question will be whether this will work. Less people, less inspiring location, no yachts and October in London?

I hope that it does, I have my delegate pass and I have meetings arranged already.

These events are what you make of them, but I can’t help but wonder if this will easily transfer into London. It isn’t intended to replace the Cannes show, but supplement it. I guess only time will tell – it will be easier to get to and from …

Pray for sunshine?

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